SDK Tappx iOS GPP

Introduction

The Global Privacy Platform (GPP) is a standardized framework that aims to reduce the number of fragmented privacy signaling technologies through one streamlined signal, provide a flexible architecture to accommodate all regional privacy and data protection standards, and minimize the cost associated with adopting new privacy and data protection signaling technologies.

The protocol developed by the IAB Tech Lab to facilitate the transmission of privacy, consent, and consumer choice signals from websites and apps to ad tech providers. It enables advertisers, publishers, and technology vendors in the digital advertising industry to comply with various regional privacy regulations more effectively.