SDK Tappx iOS CCPA
[TappxFramework setUsPrivacy: (User_Consent_String_Here)];
(Where “UserConsentString_Here” must be a valid consent string from your CMP or tool to get the final user consent)
The California Consumer Privacy Act (CCPA) is a state-wide data privacy law that regulates how businesses all over the world are allowed to handle the personal information (PI) of California residents.
The CCPA goes into effect on January 1, 2020 and requires, among other things that final users have right of information, access, opt-out, opt-in, deletion and portability.
You can find more details here.
So if you have final users from California, it’s a must to comply with their law and send consent information in ad requests coming from those users as follows.
You should send the consent information adding this line of code before the ad request call.